01
An opportunity assessment
Customer needs, market alternatives, and the constraints that shape the opportunity, with the evidence and open questions behind each finding.
Research & Design Sprint
Know what’s worth building. See what it could become.
In 30 days, we research an opportunity for your business, turn the findings into a product or service concept, and help you decide what to do next.
Discuss your Sprint30 days from kickoff
One focused business opportunity
Research, concept, recommendation
Before the roadmap, get closer to the opportunity.
A new AI capability can make an idea possible. Research helps establish whether it matters. Design makes the opportunity specific enough to evaluate, before you commit a team to building it.
This Sprint is commissioned for your business. Our Studio research projects inform the companies we build and back.
Explore a new business
Who needs it, what do they do today, and where could a new approach win?
Rethink an existing experience
Where does the customer journey break down, and what could a better product or service look like?
Find a valuable role for AI
Which parts of the work could change, and where do expertise and human judgment still matter?
What you leave with
Evidence you can use.
A direction you can see.
02
A product or service concept
Key screens, a workflow, or a service experience that makes a direction tangible before you commit to building it.
03
A recommendation and next steps
Decide what to build, test, or stop. Review the evidence, concept, and remaining assumptions in a working session with your team.
Example deliverable
From the work today to what comes next.
Selected pages from an example property-operations report.
Scroll to explore
Thirty days. A connected body of work.
Research and design inform each other throughout. We agree the sequence and checkpoints at kickoff, then focus the work as the evidence develops.
01 / Frame
Agree the decision.
Choose one opportunity and define what the business needs to learn. Align on the audience, scope, access to participants, and the decision this work should support.
02 / Investigate
Understand the work behind the opportunity.
Combine customer or operator conversations with market and workflow research. Look for recurring needs, costly workarounds, existing alternatives, and places where AI could materially change the experience.
03 / Make tangible
Turn the findings into a concept.
Explore directions, select a promising approach, and express it through focused design. Use the concept to expose assumptions and gather feedback where the agreed research scope allows.
04 / Decide
Put the evidence to work.
Bring findings, concept, and recommendations into a working session with your team. Discuss the tradeoffs and agree what should happen next.
A clear scope.
A useful outcome.
What will we leave with?
An opportunity assessment grounded in research, a product or service concept, and a recommendation on what to build, test, or reconsider. We review the findings and next steps in a working session with your team.
What research and design work is included?
Customer or operator conversations, market and workflow research, and focused concept design: key screens, a workflow, or a service experience. We agree the methods, participant access, and design scope before kickoff.
What do you need from our team?
A decision owner, access to relevant context and people, and timely input at agreed checkpoints. We confirm participant access and recruitment before kickoff.
What happens after the 30 days?
You have the evidence, concept, and next steps to decide how to proceed. That may mean building, testing an assumption, narrowing the opportunity, or stopping. Production design and implementation are separate scopes of work.
What’s worth understanding before you build?
Tell us about the opportunity and the decision ahead. We’ll help define whether a Sprint is the right next step, and what it should answer.